EXPERIENCE

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Fractal Analytics

Role:Senior Design Consultant 

December 2020 – Present | Mumbai

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Projects

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• Lead Researcher : Conducted multi-country research to understand the non-conscious behaviors and emotional factors that influence consumers' willingness to pay more for chocolate, translated insights into recommendations for a global FMCG client.

• Researcher : Applied behavioral science and human-centered design methodologies to understand barriers to HPV vaccine uptake among adolescent girls in Côte d'Ivoire, collaborated with governments, schools, NGOs, and households to identify key drop-off points.

• UX Researcher : Conducted user research to inform product decisions, from early concept development to launch and adoption.

• Course Instructor: Conceptualized and launched the Design Thinking for Data Professionals course on Coursera, which has enrolled over 1400 learners since its launch in March 2024.